Ripco
BEACH DAYS, WITH PERSPECTIVE

The flags
come first.

Technology can help you read the water. The people watching it in person always come first.

Red and yellow swimming flags on a sandy beach overlooking the surf
Between the flags.
Before anything else.
Illustrative beach scene · AI-created
Find the red and yellow flags Listen to the patrol Use RipCo for awareness
Our commitment

A clearer picture.
Not a green light.

Six principles behind every screen. Shaped by interviews with Surf Life Saving NSW patrol members; an independent commitment, not an endorsement.

01

Awareness, never a safety verdict

RipCo shows likely rips and conditions. It will never tell you a beach is “safe” or decide whether you should enter the water.

02

Keep your eyes on the water

Use the app alongside your own judgement and the advice of lifesavers and lifeguards. The screen is only one part of the picture.

03

Calm water can hide a current

A gap in breaking waves can be a rip. A calm-looking surface is not a reason to assume the water is safe.

04

Every camera has limits

Detection can miss a rip or flag one that isn’t there. Confidence is a model reading, not a guarantee. Assume a rip could be present.

05

Always swim between the flags

Red and yellow flags mark the patrolled swimming area. If there are no flags and no patrol, do not swim.

06

The patrol has the final word

Follow the lifesavers and lifeguards on duty. Their advice and any beach closure override everything the app shows.

BUILT INTO THE APP

A small reminder.
A big responsibility.

“Check the flags” lives under the beach information. When the patrol status isn’t known, the app says so.

Patrol unknown,
check the flags

The Live badge means the camera is streaming. It does not mean rip detection is available at that beach.

Explore the real app screen
Actual RipCo home screen showing the reminder Patrol unknown, check the flags
Actual app screenshot · captured values, not live conditions
Know before you go

Caught in a rip?
Keep calm. Conserve energy.

There is no single escape that works in every rip. These are options to consider, based on Surf Life Saving Australia’s guidance.

Stay calm. Float.

Conserve your energy. Floating with the current may bring you back to a shallow sandbank.

Signal for help

Raise an arm and call out to attract attention. Keep yourself afloat while waiting for help.

Don’t fight the current

Avoid exhausting yourself by trying to swim directly against the rip.

Consider swimming sideways

If you can, swim parallel to shore or towards breaking waves. This may help you escape the current.

Learn from the people who know the water.Read the BeachSafe rip current guide
The harder questions

Useful technology.
Honest limits.

Who owns the camera? What can the assistant say? How reliable is a report? A safety tool should make its limits easy to find.

01

Whose feed it is

Detection runs on a public camera at Palm Beach that already streams to the web. The site and the app do not claim any relationship with its operator, and the footer says so. Reading a third party’s stream is the one arrangement that has to be settled before launch.

02

What the assistant is allowed to do

It answers questions about conditions and beach safety and is built to point you to the flags and the lifesavers. It is not designed to give a swim or don’t-swim verdict, and the answer to a question it cannot answer is to check with the patrol.

03

Reports from strangers

Sightings come from other beachgoers and are unverified. A report is a reason to look, not a fact. If lifesavers or lifeguards close the beach, their call overrides anything in the app.

04

Trusting the screen too much

The risk with any safety tool is that people stop looking at the water. Three design choices push against that: no safe state, a confidence figure on every outline so the model’s uncertainty is visible, and the flags line under each card.